OrderEm
Every customer · Full order history · Segments · Win-back

You don't have
customers. You have
strangers who ordered.

Most businesses can't name their top 20 customers. OrderEm gives you every customer's order history, lifetime value, and behaviour — in one profile. Know them. Keep them. Win them back.

Start free trial →
67%
more spent by repeat vs new customers
5×
cheaper to retain than acquire
100%
of customer data owned by you
Auto
segments — VIP, lapsed, at-risk, new
Customer profiles

Every order. Every visit. One profile per customer.

Every time a customer orders through your app, website, or kiosk, OrderEm builds their profile automatically. Full order history, average spend, favourite items, preferred channel, and lifetime value — all in one place. No manual input. No spreadsheet.

✓
Full order history with items, dates, values, and channels
✓
Lifetime value, average order value, and visit frequency
✓
Favourite items and categories — automatically detected
✓
Contact details, notes, and loyalty point balance per customer
S
Sarah Mitchell
Customer since Mar 2024 · 38 orders
VIP
$924
Lifetime value
$24.30
Avg. order
4.8★
Avg. rating
Today
Classic Burger · Fries · Shake
$22.47
3 days
Double Smash · Wings × 6
$28.98
1 week
Takeout × 3 items
$31.50
Smart segments

Your regulars, your lapsers, your at-risk — separated automatically.

OrderEm automatically groups your customers into live segments based on their behaviour — VIPs who order frequently, new customers in their first 30 days, lapsed customers who haven't ordered in 30+ days, and at-risk customers showing a drop in frequency. Each segment updates in real time. Target any segment with a campaign in one click.

✓
Live segments — VIP, new, lapsed, at-risk, high-spend — auto-updated
✓
Custom segments — filter by spend, frequency, items, or location
✓
One-click campaign send to any segment — coupon, push, or loyalty bonus
✓
Segment size and revenue contribution shown per group
Customer segmentsLive · auto-updated
VIP regulars
5+ orders · top 20% by spend
142
New customers
First order within 30 days
68
At-risk
Ordered regularly, slowing down
34
Lapsed
No order in 30+ days
89
→ Send campaign to any segment
Win-back

The customers going quiet are the easiest ones to bring back.

OrderEm flags customers who are going quiet before they're gone — a drop in visit frequency, no order in 21 days, a one-star rating with no follow-up. You see them clearly, with a direct path to act: send a coupon, a loyalty bonus, or a personal message in seconds.

✓
At-risk alert when a regular's visit frequency drops
✓
One-click win-back — coupon, push notification, or loyalty top-up
✓
Rating-based follow-up — flag low-rated orders and respond
✓
Win-back success tracking — see who returned and what they spent
⚠️ Win-back alerts34 at-risk
💡
34 customers who ordered regularly haven't placed an order in 21+ days. A targeted coupon typically brings back 40–60% of this group.
👤
James K. — 14 past orders
Last order 24 days ago · $28.50
👤
Emma T. — 9 past orders
Last order 31 days ago · $19.99
👤
David R. — 22 past orders
Last order 19 days ago · $42.00
The business case

Your best customers
are already yours.
Keep them that way.

💰

Retention beats acquisition every time

Acquiring a new customer costs 5–7× more than retaining an existing one. Your repeat customers aren't just more loyal — they spend more per order and come back more often.

67%
more spent by repeat vs first-time customers
🎯

Targeted beats generic — every time

A coupon sent to every customer undervalues your regulars and trains deal-seekers. A coupon sent only to your lapsed segment wins back the right people at the lowest cost.

3×
higher redemption rate with segmented campaigns
📊

You can't grow what you can't see

If you don't know your average customer lifetime value, you don't know how much to spend to acquire a new one. OrderEm gives you that number — for your actual business, in real time.

Real-time
LTV, AOV, and frequency per customer
🔔

Catch the at-risk customers before they leave

A customer going quiet gives you a 2–3 week window to win them back. After 60 days, the win-back rate drops sharply. OrderEm flags them at 21 days — when it's still easy.

40–60%
win-back rate with timely coupon at 21 days
🔒

Your customers, not a platform's

On Uber Eats and DoorDash, the customer belongs to the platform. On OrderEm, every customer profile, email, and order history is yours — permanently, completely, no exceptions.

100%
customer data ownership — always
✦

Included in every plan.

Customer profiles, segments, and win-back tools are part of OrderEm from day one. No CRM add-on. No extra seat fees. Just your customers, visible and actionable.

Manage suite
⚡ Manage anywhere 📋 Orders 🛵 Delivery 👥 Customers 🏆 Loyalty 📝 Content
Zero commissions · Flat monthly fee

Know your customers.
Keep your customers.
Grow your business.

Full customer profiles, smart segments, and win-back tools — free from day one, on every plan.

Start free trial →